To connect the meaning of ‘good’ from around the world to empower youth to bring positivity into communities through art and discussion.

Through Social Emotional Learning based art programming and public art projects, we embody the message that no matter where you go in the world, good means the same to all of us – and that’s what connects us as human beings.


At TSG, we see a world where people everywhere use art to create cross-cultural understanding, break societal barriers, and foster empathy in order to cultivate peaceful and just communities around the world.


March 2011

When our #FearlessFounder Priya Shah began her photo blog “The Simple Good” in 2012, she didn’t know it would lead her to become the founder of an international Arts non-profit. She was inspired by her travels and global volunteer work, and wanted a place to share the positivity she found everyday with the world. Thus, her blog was born, and she invited her friends to share their meanings of “the simple good” from across the globe.

Within a week, the blog went viral, with visitors and photo submissions on the meaning of the simple good from all over the world. Priya received countless messages from people expressing their gratitude for the positive intervention they didn’t realize they needed.

She realized the world was willing to be vulnerable to share their moment of the simple good in order to connect to each other.

October 2012

Priya hosted a public art exhibition and featured the most popular photos from “The Simple Good” blog. To make the event a truly interactive experience, each guest was asked to bring in a photo of their own simple good as an entry ticket.

This proved to be a successful social experiment, and sparked the idea to bring the dialogue to Chicago youth; she would extend the platform and offer it to young Chicagoans as a new way to share their meaning of The Simple Good with the world.

April 2013

TSG’s first pilot youth arts program took place in Auburn Gresham, Chicago, and resulted in an incredible wave of interest from schools across Chicago. The Simple Good had arrived, and became an official non-profit organization on August 29, 2014.

JUNE 2014

TSG brought a large group of Chicago artists together to support the launch of their new program, and created a wide range of works to celebrate ‘the simple good’ of Chicago. This resulted in the first City of Big Dreams Annual Fundraising event.


We continued the global dialogue by participating in our first “the simple good” art exchange between artists from the UK and Chicago.

MARCH 2015

TSG continued our global reach by facilitating a photography exchange between high school students in Roseland, Chicago and students in Moshi, Tanzania.

TSG formalized our SEL & Mindfulness-based Arts Residency curriculum, and expanded our projects into the programs we currently teach in schools and community organizations.


Expanded TSG Programming into 6 different Chicago schools and hosted our first public youth art showcase at Bridgeport’s Zhou B Art Center during the City of Chicago’s 100th Anniversary Celebration.

TSG launched the Building Hope Project, an international initiative that resulted in the construction of school that provides Social Emotional Learning based arts education and exploration to the children of Rwandan genocide survivors.


We strive to continue to grow our mission to empower our youth to become artists, leaders and positive activists of the future and reach more youth across the globe than ever before. Get involved or partner with us to help us spread The Simple Good around the world!


Help The Simple Good create a better future by empowering the next generation of leaders through art and discussion!

Shop Our Merch

These super soft tees serve as a way for us to continue our students’ impact beyond their final showcase and raise funds to continue our arts programming.


Get Involved

Be the change in our community by volunteering at one of our upcoming events, youth showcases or initiatives.


Your Support

The continuation of our subsidised programming in underserved communities in Chicago are dependent on contributions from artists, community members and supporters.